The Gaborone International Food and Drink (GIFD) Market which is billed for October 31st at the Bojanala Waterfront launched the event’s newly designed website this past week. The new development comes shortly after they announced a name change from Gaborone Food and Wine show; a name which the organizers say gave them limitations to grow as a brand.
The GIFD market has been in existence for two years and has cemented itself as one of the ‘go to’ food and beverage events in the city. Although the event previously had social media pages, organizers say with the name change and new partnerships, it was time they had a website to offer a one stop place for information about the event. “The site was introduced to make the event more accessible and will feature all information on the event, including images of former food and wine show, past exhibitor information, sponsors and vendor registration,” said GIFD co- founder and organizer Tshepo Ntshole.
She further expressed that, “We have had many inquiries on the GIFD Market and with the website we want to avail all information to the public at their convenience. We are also very active on social media and would like to interact with everyone in the region,” says Ntshole. The event is a showcase of an assortment of food and beverages including a variety of teas, coffees, cocktails, wines, and beers and the website reflects the diversity in drinks and food that the event is synonymous with.
Ntshole further revealed that the event has found a new local partner; O3. “We are very excited and indeed honoured to have O3 beverages as our partner. As you know, O3 beverages are the leading local water brand in the country with an international appeal and our name change gives us the same appeal, it was only fitting that we associate and refresh our brand with the best.” A representative from O3 beverages expressed that the partnership between O3 beverages and GIFD was a natural one since the event expanded into the drink market. “A big part of our strategy is based on promoting a healthy lifestyle and this event fits perfectly into our long term plans of supporting quality day events that are wholesome fun for the whole family,” he said.