Coca Cola celebrates 100 years of the contour bottle
This past week the global beverage brand Coca Cola launched the celebration of its century old contour bottle. The celebration was launched in over 32 countries and will spread to further more during the course of the year. Closer to home, Kgalagadi Breweries Limited (KBL) Corporate Affairs Manager, Mokoro Ketsitlile expressed; “We are happy to launch the celebration of the Coca Cola iconic contour bottle which has been in existence for 100years. We are celebrating a legacy that has been built over the years and has gone on to influence popular culture. This celebration will carry on until the end of 2015 and will spread out across all of Botswana.”
Coca Cola Marketing Activations Manager, Vee Sibanda, added; “100 years in the market is a huge milestone which is why we saw it fit to celebrate. The coke bottle was born in 1915 in Indiana and it was the product of a brief that read and requested that the bottle be so unique that people can identify it by feeling it with their eyes closed. The coke bottle is an ultimate blend of form and contour.” She further explained that as part of their celebrations, they have decided to launch a competition for Batswana to share in the Coca Cola happiness where they stand to win different prices on a weekly basis until the end of the year. “We have erected billboards that are in line with this celebration. There are adverts and other promotional content. There is also a song that describes this bottle and I am sure will soon be played in different radio stations across the country,” she espoused.
Peo Porogo, KBL Soft Drinks Marketing Manager, at KBL, explained that every week users stand a chance to win P3000.00, P100.00 airtime or Coca Cola merchandise. “There is a promotional campaign to mark this milestone. It started on the 1st of June and will end on the 31st of August and those who participate stand a chance to win P500. 00. To enter this competition, one must collect 6 yellow closures or ring-pulls and place them in an entry envelope with details , drop them in the entry box in participating stores stand a chance to win,” she said. Weekly winners will be shown on Botswana Television every Wednesday evening for the weekly draws.