Local award-winning organic skincare brand, Le Afrika, continues to redefine natural beauty with its green philosophy, winning streak, and new partnerships that fuse fashion, purpose and empowerment (BLURB)
GOSEGO MOTSUMI
Botswana’s homegrown organic skincare brand, Le Afrika, is proving that green beauty never goes out of style.
From scooping first place in the 2019 Local Manufacturers Beauty Products Category to claiming second place at the 2025 Botswana Consumer Fair, the brand continues to shine as a champion of ethical beauty and sustainability.
Founder Lisa Kasale has credited her team and customers for the milestone. “Your energy, positivity, and enthusiasm inspire us to do and give our best every day,” she told Time Out, thanking supporters for keeping the brand’s eco-conscious vision alive.
100% ORGANIC SKINCARE
At this year’s Botswana Consumer Fair, Le Afrika promoted a green lifestyle, encouraging consumers to embrace chemical-free, 100 percent organic skincare.
Their signature products, the Le Afrika Shea Butter and African Black Soap, remain consumer favourites and are distributed nationwide through Mediland Distributors to outlets that include Troyhealth and Health Alternatives.
WITH MISS BOTSWANA 2025
In a significant development, Le Afrika has joined forces with Miss Botswana 2025, Ruth Thomas, as a Beauty With a Purpose sponsor for The Beauty Movement, an initiative dedicated to redefining beauty and restoring dignity through confidence-building and sustainable skills.
“Together, we are creating lasting impact and celebrating the beauty found in diversity,” said Miss Botswana Organisation.
With its partnership with Fashion Without Borders, Le Afrika continues blending fashion and nature — proving that conscious beauty is not just a trend but a movement rooted in purpose, pride and pure glow.
Le Afrika’s mission remains simple yet profound — to make natural personal care the global norm and ensure that beauty routines are as good for the planet as they are for the skin.