Opinion

Opinion section news

The Big Six 

 Wine’s Executive Directors of Southern Africa. A Quiet Boardroom That Runs the Entire Industry There…

The Celebrity Endorsement Paradox

By Manuel Veiruapi Ruhapo, Founder, Blacmarc Group In today’s crowded marketplace, a celebrity face can do what ordinary advertising often struggles to achieve: command attention, create instant familiarity and transfer public affection…