Huawei and Leica Camera to reinvent Smartphone photography


Sales and Marketing director of Huawei for Eastern and Southern Africa Harvin Appadoo has revealed that Huawei Consumer group BG and Leica Camera AG  are set to start a strategic partnership which will see both technology and photography brands create a powerhouse in their invention of smartphone photography.
“We choose our partners carefully, and with this extraordinary collaboration we are offering our wide customer’s base the best elements of two expert brands. At Huawei, we believe in combining innovation also inspiring the amazing advancement in human technology through exceptional premium imaging quality”, Appadoo told Time Out.
Down the years Huawei, has slowly walked up the ladder in digital media, and in 2012 the company became the third world’s third largest smartphone manufacturer, and was the first Chinese company to sell more than 100 million mobile phones in the last year.
For their part CEO of Leica Camera AG,Oliver Kaltner expressed delight in the strategic partnership, pointing out that the two brands will push technology to greater heights in the near future.


“This strategic alliance between Huawei and Leica Camera demonstrates the desire of two rapidly growing and globally active brands to push the envelope of technology possible. In addition to innovative strength and premium standards, our two companies are united by the commitment of uncompromising quality”, he said.
Kaltner further revealed that the technology partnership with Huawei offers Leica Camera an excellent opportunity to introduce its proven optical expertise in to a new product segment.
“This will open an important door for Leica to new target groups and field of application as smartphones play a crucial part in the world of photography. The premium iconic camera manufacturer Leica has been creating lightweight cameras favored by street photographer pioneers and world class optical lenses, fulfilling the passions of the community. “
“Leica Camera will bring its values and comprehensive expertise in optical engineering to the long term partnership with Huawei in order to achieve the best possible imaging results in the field of Smartphone photography”,Kaltner concluded.