In its 3rd year running the annual Khawa Dune Challenge and Cultural festival slated for the 2nd and 3rd of May promises to be bigger and better with family fun packed activities.
“Every year we try to add new activities to the event and this year there will be sky diving as well as Beach Volleyball in addition to the traditional 2 wheel and quad bike challenge, fun camel rides, craft exhibitions as well as a cultural festival. The cultural festival which will showcase Sekgalagadi, Sesarwa culture as well as other cultures from the area through song and dance will grow to be one of the best events in Botswana,” said Botswana Tourism Acting CEO, Thabo Brian Dithebe.
The event helps to promote the country’s unique undiscovered destinations such as the village of Khawa which has not always been considered a tourist destination. There are economic spin offs too as the Village Development Committee sells stalls to vendors, with local business also getting more than the usual traffic.
According to Dithebe the event also offers a special opportunity for Botswana to diversify its tourism product through sports, fun activities and camping as the tourism product diversification concept can be an effective strategy if arts and cultural activities are elevated to brand the local tourism package.
“It is a cultural exchange tool that brings together the local community, tourists and tour operators/ investors to network and share experiences whilst enjoying the taste of the unique Kgalagadi arts and culture,” he said.
Dithebe went on to say that the event is targeted at growing domestic tourism with the vision of eventually pulling in international tourists. “We are working hard to make sure that this year’s event is even more successful and attracts even more tourists to the Kgalagadi area. We have made an effort to promote the event outside Botswana and advertised on Namibian radio stations,” he said.
Botswana Tourism anticipates that this year’s event is going to be bigger as last year the event saw an attendance of 3000 people, most of them being in the 21-35 years age category.