Barclays Africa today announced the launch of its first ever Pan-African brand campaign, Prosper, that aims to capture what Barclays stands for and how the bank is helping people achieve their ambitions – in the right way.
Creating prosperity for its customers, colleagues and stakeholders is at the heart of the bank’s purpose and unifies it across the continent and everywhere Barclays does business.
“In Prosper, we believe we have a brand campaign that will unite our businesses across the continent, while bringing to life our purpose of helping our customers achieve their ambitions,” says Reinette van der Merwe, Managing Director of Barclays Bank in Botswana.
The Barclays Africa Prosper campaign will launch in 11 markets across the continent including Kenya, Botswana, Mozambique, Seychelles, Mauritius, Tanzania, Ghana, Zambia, Uganda, Zimbabwe and later Egypt.
The emphasis of the campaign is on co-creating prosperity, as well as storytelling, encouraging people of all ages, culture and gender to share with the world what the word ‘prosper’ signifies and how they are able to prosper.
“Prosper provides us with a platform to build affinity with our brand while also delivering clear and concise product and service campaigns that will help our business grow while enabling our customers to prosper,” concludes van der Merwe.