Choppies launches Blue Clothing wear

  • The clothing line will be sold in only 10 Choppies stores across the country


Local superstore, Choppies has finally launched their newest clothing line, Blue Clothing in an event that was held this past week at Game City shopping mall in Gaborone.
The clothing line, which is an exclusive Botswana brand is an affordable  casual wear range designed for both men and women. Speaking to Time Out on the sidelines of the launch, Annabel Goncalves who is responsible for the design and production of the line explained that the idea of establishing the Blue Clothing line was just simply to creatite something authentically local for the mass market .
“We  decided to do something that could be value for your money since most retailers are from South Africa and abroad and we felt it was time Botswana took centre stage,  from a clothing point of view. At the moment Blue Clothing will be available in only 10 Choppies stores,” said Goncalves.
She added that their plan was to keep it as limited as possible until the demand grows, and  further stressed the clothes were of high quality.
“We do not want to disappoint our customers and we would rather have it small for as long as possible and let it rather grow organically and not force it. We do not want to end up comprising our quality; quality is our main focus,” reiterated the designer.