Before iZaura’s online store goes live, fashion designer Mothusi Lesolle is giving the Kgalagadi the first look. At Ukhwi O Qhuqhayo cultural event, fashion won’t just hit the runway, it will step into the pan with culture stitched into every seam
GOSEGO MOTSUMI
The runway is heading somewhere it has never been before, a pan in the heart of the Kgalagadi. But while Ukhwi O Qhuqhayo is introducing fashion to its cultural festival for the first time, iZaura is quietly teasing something much bigger: the future of its brand.
When designer Mothusi Lesolle unveils his collection at the purpose-driven festival from August 28-30, it won’t be a retrospective. It will be a preview. Think of it as the trailer before the feature presentation, an exclusive glimpse into the ready-to-wear pieces that will soon fill iZaura’s long-awaited online store.
CULTURE YOU CAN WEAR
Rather than unveiling an oversized collection, Lesolle is focusing on signature looks that turn everyday wardrobe staples into conversation pieces.
“The Ukhwi O Qhuqhayo showcase is a glimpse into what to expect in the upcoming online store,” he told Time Out. “We’re creating what we call signature looks, taking your usual T-shirt and creating it to become a fashion piece.”
The collection leans into African materials and artisan craftsmanship, including collaborations with a Kgalagadi-based beadwork artisan who incorporates ostrich shells into the garments. It’s fashion that carries a sense of place without feeling trapped in tradition.
WHERE CULTURE MEETS COMMERCE
For Lesolle, Ukhwi O Qhuqhayo is more than another runway booking. Its mission of sustainable tourism, community development and celebrating indigenous culture mirrors iZaura’s own philosophy of commercialising culture through ethical fashion and storytelling.
“One of the things that we push for as iZaura is commercialising culture, ethical fashion, and storytelling of Botswana and working with the indigenous community,” he explained.
As the festival’s only featured fashion designer, Lesolle is also helping shape the production of its inaugural fashion showcase, drawing on experience staging major runway productions.
While music, poetry and traditional performances celebrate the spirit of Ukhwi, iZaura’s collection offers something equally exciting: a wearable postcard from Botswana’s future, where culture doesn’t just survive, it becomes part of everyday style, one signature piece at a time.