Local designs adapting well to the digital age

Masa Square Hotel Fashion show 2018 showcases fashion in the digital age


As the fashion industry continues to undergo a transformation, local fashion brands have shown that they too are ahead of the curve as they showcased their digitally inspired collections at the just ended Masa Square Hotel Fashion Show. Under this year’s theme, ‘Fashion in the Digital Age’ seven budding fashion designers who were mentored by seven professional designers from the local industry showcased their futuristic designs, dominated by metallics, chiffon, sparkles and a pop of colour.
Local fashion designers Delayna Scott, Eccentric Style Loft and Bondphill’s collections were the crowd favourites through their choice of designs and fabrics. The clothes created optical illusions by using fabric that transformed when illumined much to the approval of the evening’s audience. The fashion show was dominated by futuristic themes and neon glow in dark accessories, innovations that are currently trending on the global fashion scene.
Titled, “The Rainbow Galaxy,” Tlamo Mosinyi of Bondphill set out to create a fun, flirty, daring and unconventional collection. “In a dark world, only you can shine your own light and colour your life. I created and featured whimsical ensembles. The brand is street style orientated and breaking barriers. Africa is now, we are moving with the times and changing the game,” he said.
The general Manager of Masa Square Hotel, Greg Soutter said this year’s theme was fitting because today’s consumer is exceptionally tech-savvy and the exciting concept will drive more conversations. “It has been an intense 4 months of planning, but we are delighted to bring the spectacular show that has come to be Botswana’s premier fashion show. As I look across the square, I am completely blown away. We realise the impact that this platform has in growing the fashion and textile industry, while at the same time empowering Botswana’s youth,” Souter said adding that, “The collections you just saw from our mentees are a result of the mentorship they have received. You see, it is not by coincidence we continue to show our support for the creative arts. We realise the need to invest in the talent of our youth.”
Giving the keynote address at the fashion show the acting permanent secretary at the Ministry of Youth, Peter Mongwaketse said he was thrilled that fashion and design was now playing an equally important role as other artistic fields. In his view, this year’s theme was fitting, looking at the times we live in and how technology forms a formidable part of business.
“Looking at the designs that were showcased tonight, I saw great talent. I hope that Botswana fashion industry keeps on being brave so that young people can continue to be inspired and dare to dream of being the next seasoned designer to showcase on the runways of the world,” he said.