Makeup and cosmetics enthusiasts are in for a treat as Barbadian singer Robyn ‘Rihanna’ Fenty’s beauty brands, Fenty Beauty and Fenty Skin, were unveiled on the local market at Edgars store at Airport Junction in Gaborone last Friday.
The launch came hot on the heels of the beauty mogul’s press cosmetics drops for Batswana influencers, bloggers and celebrities over the past weeks.
R&B singer Amantle Brown, media personality Gaona Dintwe, and supermodel and businesswoman Mmina Gaebonwe were some of the first recipients of the Fenty products while businesswoman Charity Baaitse and makeup artist Gosego Katai were spotted at the epic launch of Fenty in Africa in Jo’burg, South Africa end of last week.
Fashion artist Tsholo Dikobe was also among the first selected to receive the products before the official launch at Edgars stores. Giving a brief review of the products that are viewed as an overall game changer for the global beauty and skin industry by beauty experts, Dikobe said the ‘Stunna Lip Paint’ longwear fluis lip colour was her favourite stain of red.
“I have also been using this lip paint over the last few years since the inception of Fenty Beauty,” she said. “The Fenty Glow Lippie is succulent and makes my lips look plumber than they are while keeping them moisturised. I like that. I am yet to try the other products.”
Launched in other African countries such as Zimbabwe, Zambia, Ghana, Namibia, Kenya, Nigeria and South Africa, beauty and make-up lovers will now be able to purchase a range of Fenty products. The available products include the Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation and Fenty Beauty Killawatt Freestyle Highlighter, Fenty Beauty Gloss Bomb Universal Lip Luminizer, and Stunna Lip Paint Longwear Fluid Lip Colour.
Skin range products include Fenty Skin Hydra Vizor Invisible Moisturiser Broad Spectrum SPF 30 Sunscreen and Fenty Skin Total Cleans’r Remove-It-All Cleanser.
Said Rihanna, speaking of the news on her online platforms: “Every launch is exciting. We are all about being reachable to everyone, everywhere. But launching across Africa in eight countries not only feels really significant to me on a personal level, but it is also a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world.”
First launched in 2017, Fenty Beauty came into being after the music artist identified a gap in the market – there were a few make-up brands creating products for women of colour. Unable to find make-up for her own skin tone, she created her own and launched her brand with a then-unheard of 50 shades of foundation, catering to the widest possible audience.
With a focus on inclusivity, the Rihanna – who is a new mother – explained that her aim was to help everyone feel beautiful and recognised, no matter their race, ethnicity, culture or personal style.a