After successfully hosting the Content Showcase Extravaganza last year, Multichoice Africa is back again with this year’s instalment with an interactive week having been launched in style at the Outrigger Resort in Mauritius. Multichoice took the African media through strategies that MultiChoice Africa is adopting to cater for the African audience.
MultiChoice Africa’s CEO, Tim Jacobs welcomed guests with a promise that the video entertainment service provider will do all it can to make only the best content available to its subscribers on any platform.
“We believe television is an extremely powerful tool that can educate, entertain and inform. The evolution of this medium has become fast and furious and as a business we are constantly evolving to stay ahead,” said Jacobs, who added that Multichoice’s business is built around three key pillars of people, content, and cutting-edge technology. Our mission is to ensure that our subscribers do not miss out on any of the stories, events or moments that are shaping our future,” he said.
Jacobs lauded the success of Multichoice’s GOtv Digital Terrestrial Television (DTT) offering, which currently operates in 8 countries, which he said brings low-cost digital television to homes and supports governments to free up vital broadcast spectrum by switching from analogue to digital signal.
For his part, M-Net Regional Director for West Africa, Wangi Mba-Uzoukwu echoed Jacobs’ sentiments about the need for constant evolution in order to stay ahead of the video entertainment service provision field. “We are launching and redefining channels and we continue to expand our content offering to viewers across the continent. Our ongoing and significant investments in local productions have positioned Africa on the global entertainment arena and with new technology we continue to reach even more people, ensuring that no one ever misses M-Net Africa Magic. Our investment drive remains geared not only towards the industries in which we play, but also in the people who power them,” said Mba-Uzoukwu.