Barring any further external economic shocks, we do not anticipate a price increase in 2016- Sekgororoane
MultiChoice Africa has announced that it will not be increasing DSTV subscription fees this year.
This was confirmed by Multichoice Botswana General Manager Billy Sekgororoane who said the same benefit will be extended to subscribers in Botswana.
“We are extremely pleased to announce that there will be no price increase on DSTV subscriptions this April on any of the bouquets. Barring any further external economic shocks, we do not anticipate a price increase in 2016,” he said.
MultiChoice reviews DStv price adjustments annually and Sekgororoane said they have realized that the customer as their biggest asset is suffering due to the annual increment: “Subscribers are the reason we exist, so we commit to bring them the best possible content at the most affordable price. Barring any further external economic shocks, we decided to absorb some of the pain and not impose a price increase on any of our DStv bouquets in April as we usually do.”
Sekgororoane however said things are tough for MultiChoice Africa as they have been affected by commodity and oil price weaknesses this year, coupled with the huge devaluations of local currencies, “Most of MultiChoice’s costs are incurred in dollars forcing us to pass through price increases in 2015. Nevertheless, we continue to take financial strain.”
Last month MultiChoice launched two new Supersport channels in order to bring the EPL, La Liga and the EURO 2016 tournament to Compact subscribers. “And we are not stopping there. This April, DStv channels will showcase the best and latest upcoming new seasons of popular series,” he added.