Inspired by her deep passion for Botswana’s diverse beauty and commitment to sustainable tourism, she is reshaping how Batswana connect with their homeland. Thanks to Yebo Travel and Tours, that goal is becoming a reality – one unforgettable journey at a time. Staff Writer GOSEGO MOTSUMI reports
In the heart of Botswana’s tourism renaissance, one name stands out: Yebo Travel and Tours. The outfit was founded by Elsie Mosweu, a seasoned tourism professional who, inspired by her deep passion for Botswana’s diverse beauty and commitment to sustainable tourism, is reshaping how Batswana connect with their homeland.
Mosweu has carved out a niche in the industry by championing authentic, personalised travel experiences.
The story of Yebo Travel and Tours began during the tumultuous time of the COVID-19 pandemic. While many tourism businesses struggled to survive, Mosweu saw an opportunity. With international travel at a standstill, she turned her focus inwards, encouraging Batswana to explore the wonders of their country.
World-class and sustainable
This pivot not only sustained her business but also sparked a newfound pride among Batswana in their own natural and cultural treasures. “Having worked in the tourism industry for years, I saw a gap for a full-service agency that offered more than just travel; one that needed to be authentic, world-class, and sustainable,” Mosweu said in an interview.
This vision became the cornerstone of Yebo Travel and Tours, with a mission to connect travellers both local and international to the heart of Botswana. From the Okavango Delta’s serene waterways to the rugged landscapes of the Tuli Block, Mosweu has crafted unforgettable experiences for her clients. Her offerings include the Okavango Delta Expeditions, Chobe National Park Adventures, Makgadikgadi Pans Explorations and Tuli Block/Mashatu Getaways.
Transforming local travel
The pandemic shifted local travel trends, and Yebo Travel and Tours was quick to adapt. By introducing affordable packages, the company made Botswana’s wonders accessible to its people. “There was an increased interest in domestic tourism, with locals opting for short getaways or camping trips,” Mosweu shared.
This approach not only boosted business but also fostered stronger connections between Batswana and their homeland. Word-of-mouth referrals became a powerful driver for the company as positive feedback from initial travellers spread rapidly, resulting in increased inquiries and bookings.
More and more spoke of being pleasantly surprised by the variety of experiences available within their country, with several becoming repeat customers, a testament to the company’s excellent service. Recognising the barriers to domestic travel, such as cost and limited awareness, Mosweu has introduced several initiatives – including affordable packages – to make exploration more accessible beyond popular destinations like Maun and Kasane and promotes cultural heritage sites and lesser-known locations like Khutse Game Reserve.
Affordability and rich experiences
Asked about the popular destinations among Batswana, Mosweu said domestic travellers frequently explore destinations that combine accessibility, affordability and rich experiences. Popular choices include Maun and the Okavango Delta, Kasane and Chobe National Park, Makgadikgadi Pans and the Tuli Block.
As more Batswana discover the joys of exploring their own country, Yebo is fostering a culture of pride, adventure and connection. For Mosweu, the journey has only just begun. “Botswana has so much to offer, and I want every Motswana to experience its magic,” she said.
Thanks to Yebo Travel and Tours, that dream is becoming a reality, one unforgettable journey at a time.