The question marks that hijacked profile pictures and sparked street-side curiosity have finally found their answer. With a bold exclamation mark, Botswana’s newest cultural guide is inviting everyone to discover the country’s hottest places, freshest experiences and best-kept secrets straight from the people living them
GOSEGO MOTSUMI
For weeks, Botswana played detective. Question marks appeared on influencer profile pictures, stickers popped up across town and whispers spread online. Everyone wanted to know one thing: what was coming? Now the mystery has been solved with an emphatic exclamation mark. Meet WH&WN! (What’s Hot & What’s Not), a new digital guide that swaps algorithms for authentic local recommendations, turning Botswana’s cultural pulse into a living map.
FROM MYSTERY TO MOVEMENT
Built within the TSW (Tswana) travel app but with its own bold identity, WH&WN! is designed to help users discover the country’s buzzing nightlife, hidden cafés, fashion, live music, restaurants, cultural attractions and unique experiences through recommendations from local tastemakers.
The concept is simple: the people who know Botswana best should be the ones telling its story.
“Because the people who know what’s truly hot are the people living it,” said Oliver Russell, Chief Marketing Officer and Brand Director at Temtum Group, the company behind the app.
Russell said the platform was created to make Botswana easier to explore for both international visitors and locals looking to rediscover their own country.
“Botswana has an incredibly vibrant culture, creative scene and community, yet there was no single place where people could easily discover what was genuinely happening through the voices of the people living it every day. That insight became What’s Hot & What’s Not,” he said.
REAL RECOMMENDATIONS, NOT PAID HYPE
Unlike social media platforms driven by trends and sponsored content, WH&WN! focuses on genuine recommendations rather than paid promotions.
The platform is also designed to grow with its community. As more users contribute their favourite spots and experiences, the guide will evolve into a constantly updated snapshot of what’s happening across Botswana.
MORE THAN A TRAVEL APP
While TSW serves as a practical travel companion with features such as local guides, emergency contacts and future marketplace services, WH&WN! adds a lifestyle layer by helping users discover where to eat, explore, shop and experience Botswana’s cultural scene.
WH&WN! is available through the TSW app on both the App Store and Google Play.