The value a customer places on a brand is defined as brand equity. Consumers are…
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Generally, tax compliance refers to the adherence of tax laws including timeous remittance of tax.…
It is general practice that gratuities are accessed at the end of an employment contract and by nature, they are terminal payments. However, it often happens that some employees access the gratuities…
Botswana must enhance vaccine coverage with adequate booster doses given to those who require them…
They say beauty is in the eye of the beholder. This is also true for…
In some instances, employers may be forced to cut down on their labour force due…
From a legal perspective, this a welcome development. On 25 February 2022, the Companies Act…
A brand is made up of various strategic components that allow it to function. These…
The brand is not the different companies or organisations they work for. The brand is…
Employment benefits are generally extended to allow employees to channel their focus and energy towards…
Most people have a limited grasp of what public relations is or what goes into…
Generally, employees’ compensation offered by corporates tends to include benefits and allowances that attract the…



